Join our exclusive pre-sale and be part of a movement redefining wellness and beauty.
Days until pre-launch! Why join the pre-sale?
- Exclusive pricing: be the first to own our sleepwear at a special discounted price.
- Limited edition wellness bonuses receive our full sleep optimization toolkit:
• “Ultimate nighttime routine for restorative sleep” guide
• 30-day tleep tracker & reflection journal
• Guided audio meditations for deep sleep & calm evenings - Science-backed, tech-powered innovation - every piece is designed with scientifically studied fabrics and cutting-edge textile technology—to actively support skin regeneration, temperature balance, and deeper sleep, healing your body.
- Timeless craft meets future wellness -we combine the wisdom of traditional dyeing methods with next-gen sustainable materials like Eucalyptus, Bamboo, SeaCell™, TENCEL™, and NATTRECOVER™—blending heritage and innovation to elevate your lifestyle.
- A healthy lifestyle - woven in our fabrics don’t just feel good—they do good. Infused with wellness properties, they support your skin health, body recovery, and long-term vitality with every night’s sleep.
- Help shape the future of sleepwear - your feedback will directly influence final touches on design, fit, and features. You’re not just a customer—you’re a co-creator.
- Conscious from thread to tag sustainably made, ethically sourced, and rooted in wellness, our collection supports both your well-being and the planet.
Is your sleep helping or hurting you?
We created luxury sleepwear made from bio-active, skin-healing fabrics — engineered to support your beauty, body, and dreams while you sleep.
Each collection explores a new definition of what “sleeping is” — from Sleeping is Beauty to Sleeping is Rebirth, Sleeping is Nature, and beyond.
Unlock the science of deep, restorative sleep. 9 reasons to switch to our sleepwear today:
Coming soon: the world’s first pajama ritual that heals your skin while you sleep
Our solution sleepwear that cares for you while you rest. Sleeping is... pajamas are scientifically crafted with advanced botanical fibres to enhance your skin's renewal, improve sleep quality, and support overall well-being.
Exclusive opportunity for the first 1,000 supporters.
Our source materials
We can take sleep to another level: unlocking the power of restorative sleep. How technology and innovation are transforming sleep.
Scientific innovations in sleepwear fabrics are shifting the focus from mere comfort to therapeutic performance.
These data-backed fabrics enhance temperature regulation, hydration, circulation, and even skin regeneration—ushering in a new era for both wellness and fashion.


What if sleep was more than just rest?
At Sleeping is..., we believe your nightwear should work as hard as your skin care.
Sleeping is... the beginning of beauty and skincare.
Each collection redefines what sleep means...
... from Sleeping is Beauty to Sleeping is Rebirth. Designed for deep rest, evaluated rituals, and your inner glow.
View Details
Made for free spirits who crave beauty, rest, and renewal
For the woman & man who knows sleep is sacred.
For the traveler who seeks stillness.
For the mother, the thinker, the dreamer who values her wellbeing.
For you.
Breaking down the technology and science
Our science-backed approach to self care sleepwear
* Botanical Fiber technology
* Healing through fabric
* Temperature control
* High Tech Natural Fibres.
Each detail is carefully crafted with your inner and outer well being in mind.

Get ready to take beauty to new heights - Skybound Launching Spring 2026!
This is the year that Sleeping is... takes flight in an exclusive Skybound event blending luxury and wellness in the sky. Many of you will have the chance to join us, with many lucky participants chosen along the way, based on their engagement and journey with us. Stay active, stay connected and you may be the one to soar with us!
What Customers Say

Who we are
A team who celebrate beauty in its most holistic form, recognizing that true beauty blossoms from a balanced and joyful life.
Discover more
Don't miss out on the sleepwear that's transforming the wellness of body everywhere! Be Part Of Our Journey!!
Never Miss a Sale with Our Newsletter Subscription.