More than never, the sleep crisis is real—and it's hurting our bodies, minds, and skin. A simple change—your nightwear—can unlock a revolution. We are bringing the latest science-based information about sleep and the way to learn about the types of sleep, common sleep myths, and practical tips for getting adequate sleep and coping with jet lag and nighttime shift work.
The science behind why we sleep
Human beings, like all species on Earth, evolved to survive and thrive on a planet with a 24-hour cycle of day and night. According to some theories of sleep, Trusted Source eeping in one consolidated block at night allowed early humans to simultaneously avoid predators, conserve energy, and meet their need for rest. It also kept them from having to adapt to life in two very different conditions—daylight and darkness.
The biological patterns that help humans live according to the 24-hour day-night cycle are called circadian rhythms. These rhythms work alongside the sleep drive—a desire to sleep that grows in intensity the longer a person has been awake—to cause people to feel sleepy at night and alert in the morning.
Circadian rhythms, including the sleep-wake cycle, operate according to environmental cues. Every evening, as darkness sets in, the body begins releasing the sleep hormone melatonin—and every morning, with the arrival of light, the body’s melatonin levels become undetectable. An evening drop and morning rise in body temperature accompanies this cycle, enhancing sleepiness and alertness at the right times.
In our fast-paced world, quality sleep isn’t a luxury—it’s essential.
Key takeaways
- An estimated 32.8 percent of adults do not get enough sleep, meaning about one-third of the adult population is sleep-deprived.
- Roughly 50–70 million people in the United States experience sleep disorders or disturbances.
- About one in five (or 20 percent) of people in the United States report feeling sleepy during the day.
- Seven to nine hours of sleep are required for a healthy lifestyle.
- Poor-quality sleep can negatively impact your mental health and cognitive function and increase your risk of heart disease and diabetes.
- Long-term poor sleep can reduce your lifespan by 4.7 years for women and 2.4 years for men.
- The most common sleep disorders are insomnia, narcolepsy, restless legs syndrome (RLS), and sleep apnea.
With such staggering numbers—and rising—societies are grappling with a sleep crisis affecting mental health, productivity, immune defense, and even skin vitality, eye disorders and heart attack.
The global toll of sleep deprivation
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Cognitive decline & mental health: Chronic sleep loss impairs memory, decision-making, and emotional regulation. Effects of sleep deprivation on cognition the extent to which sleep deprivation affects a particular cognitive process may depend on several factors, including the magnitude of global decline in general alertness and attention, the degree to which the specific cognitive function depends on emotion-processing networks, and the extent to which that cognitive process can draw upon associated cortical regions for compensatory support.
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Physical health risks: Lack of sleep is linked to obesity, diabetes, cardiovascular disease, and lowered immunity. Deficits in daytime performance due to sleep loss are experienced universally and associated with a significant social, financial, and human cost. Microsleeps, sleep attacks, and lapses in cognition increase with sleep loss as a function of state instability. Sleep deprivation studies repeatedly show a variable (negative) impact on mood, cognitive performance, and motor function due to an increasing sleep propensity and destabilization of the wake state. Specific neurocognitive domains including executive attention, working memory, and divergent higher cognitive functions are particularly vulnerable to sleep loss. In humans, functional metabolic and neurophysiological studies demonstrate that neural systems involved in executive function (i.e., prefrontal cortex) are more susceptible to sleep deprivation in some individuals than others.
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Economic & social impact: Insufficient sleep costs trillions globally, affecting workplace performance and healthcare systems.
Not getting the amount of sleep your body needs can have serious consequences. Just one sleepless night can make it harder for you to focus and think clearly, and you might feel tired or sluggish during the day. You’re more likely to feel irritable and to exercise poor judgment when you haven’t had enough sleep. And sleep deprivation significantly elevates your risk of diseases.
Long-term sleep deprivation carries all these risks and more. Chronic insufficient sleep may:
- Suppress your immune system, increasing your susceptibility to sickness and infection
- Increase your risk of developing heart problems, type 2 diabetes, and high blood pressure
- Interfere with your metabolism and elevate your risk for obesity
- Cause your relationships to suffer at work and at home
- Lead to depression and anxiety
The effects of sleep debt compound quickly, so the sooner you can address sleep difficulties, the better.
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Stress & well-being: Over half of adults struggling with sleep cite stress, anxiety, and financial pressure as key disruptors.
Clearly, the world needs a sleep revolution—starting with what we wear to bed; if not, the effects will be translated in a termendous tragedies.
In a world where everything matters, we consider that helping the world to use during nights better sleepwear, we bring up a help for the world in the most underestimate domain: the sleepwear.
In a world struggling with poor sleep, our PJs are game-changers
Our innovative pajamas are engineered to optimize your nights in three powerful ways:
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Temperature regulation for deeper sleep
Cooling fabrics support thermoregulation, helping your body trigger natural sleep cycles and melatonin release. No overheating or night sweats—just calm, consolidated rest. -
Gentle on your skin + beauty benefits
Our PJs use ultra-smooth, hypoallergenic fibers such as silk or bamboo:-
Preserve skin moisture and barrier function
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Reduce acne and body breakouts caused by friction and bacteria
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Prevent sleep creases and maintain microbiome balance
Better sleep and better skin—that's double impact.
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Hygiene, comfort & confidence
Wearing dedicated sleepwear:-
Shields from night chills and airborne irritants
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Strengthens bedtime routines—boosting bedtime mindset and relaxation
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Promotes self-care, mental preparedness, and confident sleep
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Science-backed benefits of silk, eucalyptus & bamboo PJs
Silk pajamas
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Friction-free support: smoother texture reduces irritation and skin damage.
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Moisture retention: helps preserve hydration and lipid barrier during peak repair hours.
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Thermo-balancing: keeps you cool in summer, warm in winter.
Bamboo Pajamas
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Breathable & moisture-wicking: ideal for hot sleepers, with antimicrobial and hypoallergenic traits.
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Eco-conscious comfort: soft as silk but more sustainable and affordable
Transformative impact on wellbeing
With consistent use of our PJs, users report:
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Fewer nighttime awakenings, promoting deeper REM sleep
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Smoother, clearer skin thanks to reduced friction and moisture loss
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Enhanced daily energy, mood & focus—the benefits of high-quality sleep ripple into mental acuity and emotional balance
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Long-term health gains: improved immunity and reduced risk of metabolic diseases by supporting restorative sleep cycles
The path to revolutionizing nights worldwide
Our commitment goes beyond products—we’re igniting a sleepwear revolution with:
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Innovative textiles: Blends designed for resilience, comfort, and skin health
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Real-world trials: Clinical feedback showing measurable improvements in sleep efficiency and skin hydration
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Global wellness mission: Collaborations with dermatologists, sleep scientists, and public-health advocates to promote sleep literacy
Together, we’re reimagining bedtime—making restful, healing, and rejuvenating nights accessible and fashionable for all. Our PJs are designed to cool & comfort to encourage uninterrupted, deep sleep; protect skin by reducing friction, hydration loss, and breakouts; support routines that psychologically prime the body for rest
Embrace better sleep, glowing skin, sharper focus, and improved well-being. Welcome to the new era of nighttime.
Xoxo